We help SME C-suite leaders discover and benefit from the power of a new
leadership playbook.

Evidenced-Based Decision Making

A key to winning and thriving is to embrace a faster and better decision making process. A 2019 McKinsey survey of more than 1,200 managers around the globe found fewer than 50% of respondents say that decisions are timely, and 61% say that at least half of the time spent making decisions is ineffective. A Bain & Company study found that decision effectiveness is 95% correlated to performance. How many meetings have you personally participated in and left frustrated by how long it took to make a decision that had little to no consequence?

How would you rate your associates and team members when it comes to decision making? If you believe there is room for improvement, the good news is that people can get better, a lot better, and quickly, by practicing the fundamentals of decision making and adopting best practices. Improving decision execution across an entire organization will have a profound impact. It’s a game changer.

Talent – Centric Leadership

For a business to develop brand lovers, their talent must love working for the company. One path to achieving this is highlighted in a quote from Sir Richard Branson of Virgin Group: “Train people well enough so they can leave. Treat them well enough so they don’t want to.” Hamdi Ulukaya of Chobani provides a similar perspective in valuing company talent: “Come as you are and become the best you.” Both leaders believe the most valuable asset a business has is its employees — we agree. Knowing this to be true is often the easy part. Understanding how to create the greatest economic value and future benefit for your business and people is the challenge.

We understand many of the complex challenges you face. We sympathize with the expectation to continually improve performance and deliver results. We’re confident that you’ve heard enough about why you might not be reaching company goals. We believe you should be valued and celebrated, even if you aren’t getting it quite right, yet. The persistent conflict between management and employees that challenges so many companies can be a thing of the past for leaders who view their talent as their most valuable asset.

It is time for businesses to adopt a new talent paradigm, one that considers their employees to be assets, not expenses. Come spend some time with us and  discover how.

Growth Marketing

Marketing is traditionally thought of in terms of client acquisition and retention. Few leaders consider that marketing should play an important role in talent acquisition and retention strategies. Consider the fact that business success is derived from the talent within a company. It comes from the ability of all employees to deliver superior experiences for both internal and external clients, derived from a deeply-rooted commitment to the company’s core values. Talent acquisition and retention strategies succeed when marketing and human resources work closely together.

Acquisition and retention value streams for customers and talent run parallel to each other. Actions that impact one of the two value streams will have a ripple effect on the other. The presence of silos among marketing and other functions produces value stream waste that negatively impacts performance. With a silo-busting approach, marketing can contribute significantly more to the bottom line of your business.

Discover how to reimagine marketing for the future. A holistic team approach provides more opportunities to lead, nurture, and help in the creation of superior client and employee experiences.

Customer – Centric Innovation

Acclaimed management consultant Peter Drucker believed that a business has two primary functions: marketing and innovation. Whether or not you agree, few would argue that both are critical to business success. Further, a business not continuously innovating is almost assuredly dying. The Wall Street Journal declared “innovation” a contender for business buzzword of the decade. Yet, statistics show that the vast majority of companies are falling well short in their ability to innovate. In order for SMEs to break free from this negative trend, a visible commitment from their C-suite leaders is required. A company-wide innovation strategy is not innovation for the sake of innovation. It is customer-centric innovation practiced by every team member.

Gain access to the customer-centric innovation road map and discover how demonstrate how a customer-centric innovation mindset can drastically improve business results.

Performance – Centric Thinking

Business performance depends on the ability of a company to maximize profits from its available resources. Based on the fact that a meager 30% of companies will reach the 10-year anniversary mark, performing consistently well is a challenge for most leaders and their teams. A new performance playbook is certainly required.

Sustainable and superior business success can become a reality for leaders. It requires clarity, focus, and an unwavering commitment to adopt the fundamentals of evidence-based decision making, talent-centric leadership, growth marketing, customer-centric innovation, and performance – centric thinking.

Toyota and other highly successful companies don’t consistently outperform their competition because they’re lucky. They are fanatical about all actions within their organization being congruent with their core values and demand of each individual an adherence to standardized best practices – the fundamentals.

Any leader who questions how the practice of fundamentals can significantly change outcomes, needs only look to the greatest sports teams, coaches, and players. The vast majority will cite their need to master the fundamentals of success – talent alone will not suffice.