Innovation

A desire to be an innovative business isn’t sufficient. One key to becoming innovative is recognizing that customers don’t want your product or service, they’re interested in the problem that you solve. The solution is to adopt a structured and intentional approach to knowing who your customers are, their habits, their challenges, and why they need your product or service. These are your first steps to transforming into an innovative, customer-centric company.

EISA uses the ZERO IN FORMULA and its six fundamentals of customer-centric innovation (CCI) to help leaders succeed. ZERO IN is a systematic approach to finding new, creative, and innovative ways to serve customers and overcome the indifference paradigm of customers and employees. Failing to break from this paradigm means customers have no compelling reason to purchase from you rather than your competitors and employees are complacent because they aren’t passionate about coming to work each day.

We help clients drive customer-centricity and innovation by bringing together our expertise and the client’s C-suite. We work together to identify better ways to serve their customers before a competitor does. With customer-centric innovation comes exciting new products and services, increases in efficiency and, as a result, improved profitability.

Our Capabilities

Successful businesses require customer-centricity and innovation as part of their culture. EISA delivers expert advisory, coaching, and training services for a future of innovation.

“Train people well enough so they can leave. Treat them well
enough so they don’t want to.”

Sir. Richard Branson