Change the conversation and avoid your business
from being like a deer caught in the headlights.


Approximately 90% of global businesses are SMEs. Asking their leaders and employees to focus on our world’s serious climate challenges is an exercise in futility when their businesses are just trying to survive.

The question that needs to be answered by business: How can their teams ensure that their business is thriving, making significant contributions towards creating a sustainable world, yet, have no need to discuss going green or climate change? The answer: Thrive by focusing the conversation on waste elimination and prevention for the purpose of resource life extension. No leader or employee can argue that this isn’t their primary responsibility – do their job and improve performance.

Leaders, create a high performing, engaged, innovative and sustainable business by changing the conversation. Your business and our world will be better for it.