Zacrima About us

The story
of Zäcrima

It all started with a group of friends and a bold idea: to create a branding and marketing agency that did more than just build brands. We wanted to preserve their essence, strengthen their identity, and help each one evolve over time—like a fine wine that improves with age.

"Preserving the feeling"

From the start, our vision has been rooted in a fundamental belief: brands are more than just logos or slogans—they are experiences, emotions, and connections. Our mission is to help each brand not only discover its identity but also preserve it, enhance it, and make it truly unforgettable.

We drew inspiration from the world of wine because its philosophy perfectly reflects what we set out to do. Wine is not just a drink—it’s history, tradition, and craftsmanship in every drop. Like wine, a brand needs time, care, and meticulous processes to reach its full expression.

During our research, we discovered that in ancient Rome, there was a young, distinctive wine called Zäcrima. It was served only on special occasions, and that immediately resonated with us: every client, every project, is a special occasion. We identified with its essence, its exclusivity, and its innovative character.

Just as new wine symbolizes freshness and creativity, at Zäcrima, we bring a dynamic and strategic approach through fractional services. Much like a winemaker selects the finest grapes from different vineyards to craft the perfect blend, our clients can handpick the services that best align with their needs.

We empower businesses to curate their own unique combination of branding and marketing support—ensuring a tailored, impactful approach that fuels growth and elevates long-term success.

The winemaking
process of brandketing

Cultivation -
strategic discovery

Just as a vineyard thrives on the right soil and careful planning, a successful brand begins with a well-grounded strategy. In this phase, we conduct a strategic discovery process to understand your vision, audience, and goals, ensuring every decision is rooted in insight and purpose.

Harvesting -
‍brand identity

Just as only the finest grapes are selected for winemaking, this stage is about defining the key elements of your brand. We refine your brand story, visual identity, and brand voice—ensuring every element is carefully chosen to build a cohesive and impactful brand foundation.

Maceration -
‍creative development

Just as grapes are left to macerate to extract their full aroma and flavor, this phase is where strategy takes creative form. We transform ideas into content strategies, designs, digital assets, and written content that express your brand’s personality and set the stage for engagement.

Extraction -
‍market positioning

In winemaking, extraction is key to obtaining the best juice. In marketing, this is the moment to position your brand in the market, launch campaigns, and ensure your message reaches the right audience with clarity and purpose.

Filtration -
‍brand refinement

A fine wine is filtered to remove impurities—ensuring clarity and balance. In branding and marketing, this phase is about reviewing results, optimizing strategies, and refining messaging so that everything aligns with your brand’s goals and long-term direction.

Fermentation -
‍social proofing

Just as wine needs time to develop its body and unique characteristics, a brand also requires time and deliberate strategy to connect with its audience, strengthen its community, and build lasting loyalty. This is the phase where your brand's presence is actively nurtured and amplified across all relevant channels.

Aging -
‍brand affinity

The best wine only gets better with time. The brands that truly transcend are those that evolve, reinvent themselves, and deepen their connection with their audience. At Zäcrima, we work to ensure each brand fosters lasting loyalty, transforming customers into passionate advocates who champion your story.

Our barrels are filled
with the best ideas.

Great wines are born from passion, dedication, and the finest ingredients. At Zácrima, we pour that same commitment into every project we undertake. Our portfolio is a reflection of creativity, strategy, and transformation—brands that have grown, evolved, and left a lasting impression. We invite you to explore our work and see firsthand how we turn ideas into powerful brands. Let’s open a new bottle together and create something extraordinary.

Brand book

Branding

Illustration

Web design

Differences between
branding and marketing